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INTERVIEW: The G-Shock Watch Strategy By Casio’s Tadashi Shibuya

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After a number of years in the market, Mr. Tadashi Shibuya has recently been promoted to run Casio watches in the U.S., the most important market for Casio outside Japan. Since the 1980s, the American market has been wild for Casio’s flagship G-Shock product family. Casio has been adept at continually improving its products while […]

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