One of the world's most popular luxury watch brands is TAG Heuer, whose recent history has been a bit tumultuous. A few days ago, TAG Heuer CEO Stephane Linder stepped down after being in the role for only about a year. Linder had replaced long time TAG Heuer CEO Jean-Christophe Babin, who amicably left to move to another company in the LVMH group - as Bulgari's new CEO.
The article TAG Heuer Interim CEO Jean-Claude Biver Confirms TAG’s New Pricing & Brand Strategies first appeared on aBlogtoWatch and was written by Ariel Adams.