Today on March 18th, at the onset of the Baselworld 2015 watch trade show TAG Heuer made the interesting announcement that in light of the increased value of the Swiss Franc, the brand would not only decline the temptation to increase prices of their watches, but would actually be reducing prices. I spoke with TAG Heuer CEO Mr. Jean-Claude Biver about the announcement, and here is what he had to say.
The article Interview With Jean-Claude Biver On TAG Heuer Watch 9.3% Average Price Reduction first appeared on aBlogtoWatch and was written by Ariel Adams.